摘 要:广告业具有很强的包容性,同时也具有高创新性,广告借助独特的宣传方式向消费者传达信息,借助公共媒介发布商品信息,激发消费者的购买欲望。商业广告借助了心理学的期待意愿,在向消费者传递商品属性的同时,表现出商品的特殊之处。广告业的发展与新兴技术的应用紧密结合,以吸引消费者的注意,提升广告的影响力。将虚拟现实技术应用于视频广告,推动了广告业的发展,使广告制作有了新的方式,产出更具创意的广告作品。
关键词:虚拟现实技术;广告制作;广告业发展
中图分类号:TP391.9 文献标识码:A 文章编号:2096-4706(2019)18-0049-03
The Impact of Virtual Reality Technology on Video Advertising Production in the New Period
LONG Yanqing
(Guangdong Economic and Trade Vocational School,Guangzhou 510440,China)
Abstract:The advertising industry is highly inclusive and highly innovative. Advertising uses unique propaganda methods to convey information to consumers,and uses public media to publish product information to stimulate consumers’desire to purchase.Commercial advertising uses the expectation of psychology to express the special features of goods while conveying the attributes of goods to consumers. The development of the advertising industry is closely integrated with the application of emerging technologies to attract the attention of consumers and enhance the influence of advertising. The application of VR technology to video advertising has promoted the development of the advertising industry. Advertising production has a new way to produce more creative advertising works.
Keywords:VR(virtual reality) technology;advertising production;advertising industry development
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作者简介:龙燕清(1981.04-),女,汉族,广东肇庆人,讲师,毕业于华南师范大学,本科,研究方向:教育技术学。