摘 要：表情包作为泛娱乐文化的产物，越来越受到大众的欢迎，但是表情包产业链的不完整和大众日益增长的文化消费需求形成了较明显的矛盾，且这种矛盾越演越烈。为解决上述两者之间的矛盾，也为了促使文娱产品的多元化开发，深入分析表情包产业的现状，准确把握表情包产业的发展动态，实现表情包产业的综合开发是亟待解决的问题，只有提升表情包创作团队的综合素质、构建成熟的表情包产业链才能促进这种泛娱乐文化的长足发展，更加充分地满足大众的文化消费需求。
关键词：表情包；产业化；泛娱乐；产业链
中图分类号：G206；TP391.1 文献标识码：A 文章编号：2096-4706（2019）02-0118-03
The Industrialization Development of Expression Packages in the
Information Age and Countermeasure Analysis
LI Qing
（College of Design and Art，Shandong Huayu University of Technology，Dezhou 253034，China）
Abstract：As a product of pan-entertainment culture，facial expression packages are increasingly welcomed by the public. However，the incompleteness of the industrial chain of facial expression packages and the growing cultural consumption demand of the public formed an obvious contradiction，and this contradiction is becoming intense. In order to solve the contradiction and diversify the development of entertainment products，and promote diversified development of entertainment products，in-depth analysis of the current situation of the facial expression packages industry，accurately grasp the development trends of the facial pack industry，and realize the comprehensive development of the facial expression packages industry is an urgent problem to be solved. Only by improving the overall quality of the creative team of facial expression packages and building a mature industrial chain of facial expression packages can we promote the rapid development of this pan-entertainment culture and be more fully full. And more fully meet the cultural consumption demand of the popular.
Keywords：facial expression package；industrialization；pan-entertainment；industrial chain
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作者简介：李清（1984-），女，山东德州人，讲师，硕士，主要研究方向：为数字媒体艺术、影视动画。