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信息化应用2018年9期

基于创新创业视角对“互联网+ 公益3.0”的研究——以“e+ 益”为例
黄翔,郑勇,辛亦君,李洁,王艳峰
(江西财经大学,江西 南昌 330013)

摘  要:倘若说公益事业也存在进化论,那么公益事业的发展基本可以分为三个阶段:由政府主导、企业与政府机构搭台及引领,社会群众处于观望状态的1.0 时代;社会群众通过官方机构参与公益事业的2.0 时代;以及如今以政府机构与企业合作搭建“互联网+ 公益”平台,引领并发动大众力量参与公益事业为主题的公益3.0 时代。借力于近年来互联网技术的迅猛发展及“互联网+”概念的提出与发展,传统公益事业焕发出新的生机,“互联网+公益”事业逐渐呈“创新化、多元化、大众化、常态化”趋势发展。本文基于创新创业视角,从对“互联网+ 公益3.0”的研究出发,结合大学生创新创业课题项目的构想及研究来简要探讨“互联网+ 公益3.0”模式。


关键词:互联网+;公益;社会救助;创新创业



中图分类号:TP399;G647.38         文献标识码:A         文章编号:2096-4706(2018)09-0133-03


Study on“Internet plus Public Welfare 3”from the Perspective ofInnovation and Entrepreneurship
——Take“e+benefit”as an example
HUANG Xiang,ZHENG Yong,XIN Yijun,LI Jie,WANG Yanfeng
(Jiangxi University of Finance and Economics,Nanchang 330013,China)

Abstract:If the public welfare undertakings also exist in the theory of evolution,the development of public welfare can be dividedinto three stages:Led by the government,the enterprise and the government agencies to stand and lead,the social masses are in the 1age of watching state;the social masses to participate in the 2 era of the public benefit through the official institutions;and the presentgovernment institutions and enterprises to build the“Internet plus public welfare”service platform,to guide and mobilize the massesto participate in public welfare undertakings force as the theme of the public 3 times. With the rapid development of development putforward by internet technology in recent years and the“Internet plus”concept,the traditional welfare full of new vitality,“Internet+ public welfare”career gradually showing the trend of“innovation,diversification,popularization and normalization”. Based onthe perspective of innovation and entrepreneurship,this paper starts from the research on“Internet + public welfare 3”,and brieflydiscusses the“Internet + public welfare 3”model in combination with the concept and research of college students’ innovation andentrepreneurship project.

Keywords:internet plus;public welfare;social assistance;innovation


参考文献:

[1] 杨艳芳.“互联网+”背景下的公益事业发展研究 [D]. 南京:南京大学,2017.

[2] 赵华. 中国互联网公益传播模式初探 [D]. 兰州:兰州大学,2012.

[3] 习近平. 在第二届世界互联网大会开幕式上的讲话 [J]. 中国信息安全,2016(1):24-27.


作者简介:

黄翔(1998-),男,江西上饶人,会计学院本科生;郑勇(1997-),男,江西樟树人,会计学院本科生。

辛亦君(1999-),女,江西宜丰人,会计学院本科生。

李洁(1997-),女,江西上饶人,会计学院本科生。

王艳峰(1996-),女,湖北襄阳人,会计学院本科生。