摘 要：微信三级分销是当前企业基于微信平台开展的主流营销模式之一。分销模式基于朋友关系实现口碑传播，形成强关系引流，为商家提高用户转化率。文中介绍了一种基于微信公众平台开展的二级分销代理业务模式，将分销商分为总代分销商和普通分销商，将每个总代及其下属分销成员视为团队进行管理。文中对分销系统中运营管理系统和微分销信息进行了详细功能需求分析，重点阐述了系统整体架构设计、微信公众平台集成模块设计。所述分销系统在功能分析和系统设计上具有一定参考价值。
关键词：微信公众平台；分销系统；二级分销；JFinal 框架
中图分类号：TP315；TP311.52 文献标识码：A 文章编号：2096-4706（2019）08-0077-05
Analysis and Design of Distribution System Based on WeChat Public Platform
XING Ruyi
（Xuzhou Branch of Finance and Economics，Jiangsu Union Technical Institute，Xuzhou 221008，China）
Abstract：WeChat three-level distribution is one of the mainstream marketing modes based on WeChat platform. Distribution model is based on the relationship of friends to achieve mouth-of-mouth decision，form strong relationship drainage，and improve the conversion rate of customers for businesses. This paper introduces a two-level distribution agent business model based on WeChat public platform. The distributors are divided into general distributors and general distributors. Each general distributor and its subordinate distributors are regarded as team management. In this paper，the operational management system and the microdistribution information in the distribution system are analyzed in detail. The overall architecture design of the system and the integrated module design of the WeChat public platform are emphatically elaborated. The distribution system has certain reference value in function analysis and system design.
Keywords：WeChat public platform；distribution system；secondary distribution；JFinal framework
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作者简介：邢如意（1982-），男，汉族，江苏徐州人，讲师，硕士，研究方向：分布式系统、虚拟化、云计算。