摘 要：文章运用 SmartPLS 统计软件进行数据分析，从基于动机的角度出发，探究影响亲子房车旅游意向的因素，包括寻求安全和保障、寻求新奇、寻求知识提升、寻求家庭亲密、寻求自由。数据分析结果表明：寻求安全和保障、寻求新奇、寻求家庭亲密、寻求自由显著影响亲子房车旅游意向。该研究结果为房车旅游行业制定有效的营销策略提供参考建议，为全社会树立正面的家庭价值观提供反思的空间。
关键词：SmartPLS；寻求安全和保障；寻求新奇；寻求知识提升；寻求家庭亲密；寻求自由；亲子房车旅游
DOI:10.19850/j.cnki.2096-4706.2021.22.034
基金项目：广州番禺职业技术学院“十三五” （ 第三批） 科研项目社科类项目青年项目 （2020SK32）；广东省普通高校青年创新人才 类项目（2019GWQNCX081）；高职院校创新创 业教育教学质量评价体系研究（2021CY05）
中图分类号：TP391 文献标识码：A 文章编号：2096-4706（2021）22-0117-05
Empirical Study of Parent-Child Recreational Vehicle Travel Motivation Based on SmartPLS Analysis
LI Wenjun, CAO Jijuan
(Guangzhou Panyu Polytechnic, Guangzhou 511483, China)
Abstract: Based on the perspective of motivation, this paper uses SmartPLS statistical software for data analysis, explores the factors that affect parent-child recreational vehicle travel intentions, including “seeking safety and guarantee”“seeking novelty”“seeking knowledge enhancement”“seeking family intimacy” and “seeking freedom”. The results of data analysis show that “seeking safety and guarantee”“seeking novelty”“seeking family intimacy” and “seeking freedom” significantly affect parent-child recreational vehicle travel intention. The results of this research provide reference suggestions for the recreational vehicle tourism industry to formulate effective marketing strategies, and provide space for reflection for the whole society to establish positive family values.
Keywords: SmartPLS; seeking safety and guarantee; seeking novelty; seeking knowledge enhancement; seeking family intimacy; seeking freedom; parent-child recreational vehicle travel
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作者简介：李文俊（1994—），男，汉族，广东陆丰人，研究实习员，硕士研究生，研究方向：创新创业；曹继娟（1985—）， 女，汉族，河南南阳人，中级统计师，博士研究生，研究方向： 创新创业。