摘 要：随着广播电视行业的发展和计算机网络技术应用的日趋成熟，以数据库技术为基础的计算机技术在广告经营管理中的应用越来越广泛。为了科学高效地对广告经营进行管理，运用计算机网络技术来提升广告管理的效率与能力已是各级广播电视台的迫切任务。本文以连云港广播电视台广告管理系统为例，对广告管理系统的实际操作应用进行了介绍和分析。
关键词：广告管理；广告经营；监播
中图分类号：TN948.6；TN931.3 文献标识码：A 文章编号：2096-4706（2019）16-0103-03
Analysis of Advertising Management System of Local and Municipal Radio and TV Stations
XU Hailin，WANG Yugang，ZHANG Lei
（Lianyungang Radio and Television Station，Lianyungang 222003，China）
Abstract：With the development of radio and television industry and the maturity of computer network technology application，computer technology based on database technology is more and more widely used in advertising management. In order to manage advertisement management scientifically and efficiently，it is an urgent task for radio and television stations at all levels to use computer network technology to improve the efficiency and ability of advertisement management. This paper takes Lianyungang Radio and Television Station advertising management system as an example to introduce and analyze the practical operation and application of the advertising management system.
Keywords：advertising management；advertising management；monitoring and broadcasting
参考文献：
[1] 薛华成，汪授泓. 管理信息系统 [M]. 北京：清华大学出版社，1988.
[2] 杨坚争，杨立钒. 电子商务基础与应用 [M]. 第八版. 西安：西安电子科技大学出版社，2014.
作者简介：徐海林（1984.07-），男，汉族，江苏连云港人，职员，工程师，理科学士，研究方向：广告监管。